Big-picture thinking. Hands-on marketing.
Welcome to Melon Marketing.
Hi, I'm Ivana. With more than 12 years of marketing and communications experience, I help businesses build stronger brands, connect with their audiences and make their marketing work harder.
Whether you're starting something new, repositioning an established business or need someone to take ownership of your marketing, I bring the strategy, creativity and experience to make it happen.
Services
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Build a brand people remember.
Whether you're starting from scratch or your existing brand needs a refresh, I'll help you create a brand that reflects your business and connects with your customers.
Together, we'll work out what makes your business different and bring it to life through clear messaging and a consistent visual identity.
Includes: Brand strategy · Brand positioning · Brand refreshes · Visual identity · Logo design · Brand guidelines · Brand messaging
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Good marketing starts with a plan.
Not sure where to focus your marketing efforts? I'll help you understand your audience, identify opportunities and develop a clear plan to reach the right people.
Together, we'll create a practical marketing strategy that aligns with your business goals, budget and resources, so you know exactly where to focus your time and energy.
Includes: Marketing plans · Audience research · Competitor analysis · Campaign planning · Marketing audits · Channel strategy · Budget planning
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Your marketing, taken care of.
Running a business is demanding enough without having to manage every aspect of your marketing too.
I'll take care of the planning, coordination and day-to-day management of your marketing activities, keeping everything organised, consistent and moving in the right direction. Think of it as having your own marketing manager, without the cost of hiring someone in-house.
Includes: Ongoing marketing management · Campaign coordination · Marketing planning · Content calendars · Supplier management · Performance reporting · Marketing advice
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Get seen by the right people.
Having an online presence is one thing. Making it work for your business is another.
I'll help you reach and engage your ideal customers through social media, email marketing, digital advertising and content that connects. From planning to execution, I'll make sure your digital marketing works together to build awareness and drive results.
Includes: Social media management · Content creation · Email marketing · Digital advertising · Campaign management · Copywriting · Performance reporting
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Make your first impression count.
Your website should do more than look good. It should clearly communicate what your business offers and make it easy for customers to take the next step.
I create professional, easy-to-use websites that reflect your brand and put the customer experience first. Whether you're starting from scratch or refreshing an existing site, I'll help you build an online presence that works for your business.
Includes: Website design and development · Website copywriting · User experience (UX) · SEO setup · Landing pages · Website redesigns
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Design that gets noticed. And remembered.
Great design helps your business stand out, communicate clearly and make a lasting impression.
From social media graphics and digital ads to brochures and promotional materials, I'll create eye-catching designs that reflect your brand and bring your ideas to life. Whether you need a one-off design or ongoing creative support, I'll make sure your business looks polished and consistent.
Includes: Social media graphics · Marketing collateral · Brochures and flyers · Digital advertising creative · Campaign design · Print design · Promotional materials
Experience that delivers results
With over 12 years of experience in marketing and communications, I have delivered…
35,000+ people reached
Delivered a brand growth campaign reaching more than 35,000 postgraduate students, increasing Instagram followers by 80% and improving website performance by 28%.
12-month national rebrand
Coordinated a major rebrand for a national healthcare organisation, impacting more than 2,000 staff and tens of thousands of service users.
$95K in event sponsorship
Secured $95K in corporate and partner sponsorship of a major annual event, increased revenue 43% YOY, and developed the sub-brand design.
Ready to make your marketing work harder?
Whether you need a clear marketing strategy, a fresh brand or someone to take care of your day-to-day marketing, I'd love to hear about your business.
Let's chat about what you're working towards and how I can help.
What our clients say...“Ivana was able to run through what my website needed in a clear way and gave me a better understanding of how my website would help me sell my services.”
Kerry - Public speaker and consultant
